Framing Effect Theory
Version:1 / 1 Updated Date:11/13/2016 Original Contributor:wikitheoria.public Latest Contributor:wikitheoria.public
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Background / Metatheory:
Terms & Definitions:
- accessibility - the ease with which a certain notion could be recalled in memory
- activation - elevated excitement level of a certain idea in mind
- associative_network_of_memory - the assumed structure of how cognitive notions are structured in memory
- attribution - the psychological process of how individuals make inferenes about the cause of an issue or event
- cultural_shock - organized set of beliefs, codes, values, and norms that are shared in the memory of a group or a society
- frame - abstract principles that organize experiences to generate coherent meaning
- framed_text - media texts that contain manifest linguistic features, which point to a central idea
Scope Conditions:
- The readers have incomplete information about the event or issue involved.
- Readers are not expert in the area involved.
Propositions:
- Framed text activates notions in the associative network of memory.
- The activation spread to other nodes connected in the network of memory.
- Activation notions are more accessible than inactive notions.
- More accessible notions are more likely to be used for cognition and evaluation.
- Cultural shock influences the content and structure of individual's associative network of memory.
