Framing Effect Theory

Version:1 / 1    Updated Date:11/13/2014    Original Contributor:wikitheoria.public    Latest Contributor:wikitheoria.public
Clarity: Logic: Support: Based on 2 rating(s) 

Terms & Definitions:
  • accessibility - the ease with which a certain notion could be recalled in memory
  • activation - elevate the excitement level of a certain idea in mind
  • associative network of memory - the assumed structure how cognitive notions are structured in memory
  • attribution - the psychological process how individuals make inferences about the cause of an issue or event
  • cultural shock - organized set of beliefs, codes, values, and norms that are shared in the memory of a group or a society
  • frame - abstract principles that organize experiences to generate coherent meaning
  • framed text - media texts that contain manifest linguistic features, which point to a central idea

Scope Conditions:
  1. The readers have incomplete information about the event or issue involved.
  2. Readers are not expert in the area involved.
  1. Framed text activates notions in the associative network of memory.
  2. The activation spread to other nodes connected in the network of memory.
  3. Activation notions are more accessible than inactive notions.
  4. More accessible notions are more likely to be used for cognition and evaluation.
  5. Cultural shock influences the content and structure of individual's associative network of memory.